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Discover how statistical methods and tools are vital for today’s managers as you learn how to apply these tools to real business problems. Extensive data-driven examples, exercises, and cases address the functional areas of business and demonstrate how marketing managers, financial analysts, accountants, and economists rely on statistical applications. Engaging cases focus on climate change and the relationship between payroll and wins in professional sports, while dozens of exercises feature the returns on 40 stocks, which are used to develop the market model and portfolio diversification.
- ISBN-10: 1337093459
- ISBN-13: 9781337093453