Sport has a number of distinctive characteristics whichimpact onthe extent of its globalization. This book seeks to gain a deeper understanding of the unique development in sports, its governance, its logic of co-creation of value and the advancement of the industry towards internationalisation, professionalization and commercialization
Sport as a Business: International, Professional and Commercial Aspects
Author:
Harald Dolles
By:
Palgrave Macmillan
ISBN10:
0230249256
ISBN13:
9780230249257
