Principles of Pharmaceutical Marketing, Third Edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for and the effort to provide the most relevant “real world” approach to this complex and fascinating field. This text is designed for undergraduate students in pharmacy whose background in marketing is limited, those actually involved in pharmaceutical marketing, and anyone desiring an introduction to the intricacies involved in the marketing of pharmaceutical products.
Product details
- File Size: 10580 KB
- Print Length: 544 pages
- Simultaneous Device Usage: Up to 4 simultaneous devices, per publisher limits
- Publisher: Routledge; 3 edition (July 10, 2014)
- Publication Date: July 10, 2014
- Language: English
- ASIN: B00LPCCJH4
- Text-to-Speech:
Enabled
- Word Wise: Not Enabled
- Lending: Not Enabled
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#36849
in Basic Medical Sciences -
#887
in Pharmacy (Kindle Store) -
#4064
in Pharmacies
