Principles of Marketing 9th Canadian Edition by Philip Kotler
By: Philip Kotler; Gary Armstrong; Valerie Trifts; Peggy H. Cunningham
Publisher: Pearson Canada
Print ISBN: 9780132605014, 0132605015
eText ISBN: 9780133098709, 0133098702
Edition: 9th
Copyright year: 2014
Quality without Question Principles of Marketing has been recognized as the gold standard of Marketing texts due to it?s accessibility and breadth anchored by solid academic grounding, while continuing to be engaging and relevant. The ninth Canadian edition of Principles of Marketing has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and relationships. Note: MyMarketingLab is not included with the purchase of this product.
Additional ISBNs
9780133257830, 0133257835
