Principles of Marketing 7th by Armstrong
Print ISBN: 9781488611841, 148861184X
eText ISBN: 9781488620102, 1488620105
By: Gary Armstrong; Stewart Adam; Sara Denize; Michael Volkov; Philip Kotler
Publisher: P.Ed Australia
Print ISBN: 9781488611841, 148861184X
eText ISBN: 9781488620102, 1488620105
Edition: 7th
Copyright year: 2018
An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning.
Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature ?linking the concepts? helps students test and consolidate understanding as they go.
The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.
