MKTG (Principles of Marketing), 4th Canadian Edition by Lamb Hair Mcdaniel
By: Lamb/Hair/McDaniel/Boivin/Gaudet/Shearer
Publisher: Nelson
Print ISBN: 9780176723682, 0176723684
eText ISBN: 9780176827274, 0176827277
Edition: 4th
Copyright year: 2019
Delivers
An engaging experience,
complete with print and digital
solutions. Providing in-depth
coverage of current trends, MKTG
is full of examples that detail how
marketing affects the world. Clear
learning objectives, key terms, and
chapter review cards help students
study and prepare for course work.
Easy-to-use online tools with activities,
assignments, and quizzes support
both formative and summative
assessments, helping students
learn by creating a more
dynamic learning
environment.
Students Say
They want an overview of the course
concepts that illustrates their value and
impact in the world. They want resources
that are easy to access, either portable print
texts or mobile, accessible digital solutions.
They want a resource that helps them study
and is easy to review for assignments and
exam preparation.
