Marketing Channels 8th edition by Bert Rosenbloom
By: Bert Rosenbloom
Publisher: Cengage Learning
Print ISBN: 9781133828907, 1133828906
eText ISBN: 9781133707578, 1133707572
Edition: 8th
Copyright year: 2012
Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Additional ISBNs
9780324316988
