Marketing 2018 19th Edition by William M. Pride
ISBN-13: 9781337272896
Preface
MARKETING: A KEV TO SUCCESS
This edition of Marketing has been completely revised and updated to reflect dynamic changes
in marketing and its environment. Marketing knowledge is important to every student?s success,
regardless of their career path. There is significant evidence that marketing is becoming a more
important function in organizations, and students will need to be prepared to understand opportunities
and challenges from a marketing perspective. This new edition provides the concepts,
frameworks, and engagement in decision-making experiences that will prepare students for
their careers. It is not enough to learn terminology and memorize concepts. To support success
we provide a portfolio of learning devices to advance learning and critical thinking skills.
