International Business The Challenges of Globalization 8th Global Edition by John J. Wild
By: John J. Wild; Kenneth L. Wild
Publisher: Pearson (Intl)
Print ISBN: 9781292095042, 1292095040
eText ISBN: 9781292095059, 1292095059
Edition: 8th
Copyright year: 2016
Cultural Understanding in International Business
International Business: The Challenges of Globalization is a comprehensive introduction to the difficulties of global entrepreneurship. By employing engaging features and real world examples through a concise and focused text, the Eighth Edition presents a fresh take on the subject that is both interesting and invaluable to students.
The material has been thoroughly updated based on both student and instructor feedback and ongoing changes in the international business world to ensure that it remains up-to-date and well received by audiences. Focusing on relating major concepts to concrete examples, this hands-on text is highly relevant to a future career as a global entrepreneur.
International Business addresses the issue of cultural barriers that arise in global business, as well as the theory and terminology essential to the process of conducting successful business abroad. Its brief yet inclusive coverage of all major international business topics make it the ideal introductory text for students exploring this subject.
Additional ISBNs
9781292095059.0, 9781292095080, 1292095083
