Essentials of Strategic Management 3rd Edition by Charles W. L. Hill
By: Charles W. L. Hill; Gareth R. Jones
Publisher: Cengage Learning
Print ISBN: 9781111525194, 1111525196
eText ISBN: 9781133387121, 1133387128
Edition: 3rd
Copyright year: 2012
Thorough yet concise, ESSENTIALS OF STRATEGIC MANAGEMENT, Third Edition, is a brief version of the authors? market-leading text STRATEGIC MANAGEMENT: AN INTEGRATED APPROACH. Following the same framework as the larger book, ESSENTIALS helps students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text?s presentation of strategic management features an increased emphasis on the ??business model?? concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. In addition, a high-quality case program examines small, medium, and large companies?both domestic and international?so that students gain experience putting chapter concepts into real-world practice in a variety of scenarios.
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Additional ISBNs
9781133457954, 9781133002178, 9781111823788, 1133457959, 1111823782
