Essentials of Marketing 3rd Edition by Frances Brassington
By: Frances Brassington; Stephen Pettitt
Publisher: Pearson (Intl)
Print ISBN: 9780273727644, 0273727648
eText ISBN: 9780273728139, 027372813X
Edition: 3rd
Copyright year: 2013
Like Brassington?s Principles of Marketing, this ?essentials? text brings together theory and practice. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response. Written in a lively style with great design, Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing.
