E-Commerce Essentials 1st Edition by Laudon, Kenneth
By: Kenneth C. Laudon; Carol Guercio Traver
Publisher: Pearson
Print ISBN: 9780133544985, 0133544982
eText ISBN: 9780133545135, 013354513X
Edition: 1st
Copyright year: 2014
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Based on the authors? market-leading E-Commerce. Business. Technology. Society., this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commerce?technology change, business development, and social issues?to provide a coherent conceptual framework for understanding the field.
Additional ISBNs
9780133545029
