Corporate Entrepreneurship & Innovation 3rd Edition by Michael H. Morris
By: Michael H. Morris; Donald F. Kuratko; Jeffrey G Covin
Publisher: Cengage Learning
Print ISBN: 9780538478922, 0538478926
eText ISBN: 9781133172109, 1133172105
Edition: 3rd
Copyright year: 2011
CORPORATE ENTREPRENEURSHIP & INNOVATION is a comprehensive, one-of-a-kind text for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, this unique text employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. A professional format and look make the text especially appealing and appropriate for sophisticated readers and experienced business professionals. This groundbreaking text fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies? competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. The Third Edition of CORPORATE ENTREPRENEURSHIP & INNOVATION provides detailed, actionable answers to the ??what,?? ??how,?? ??where,?? and ??who?? questions surrounding corporate entrepreneurship in today?s dynamic business environment.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Additional ISBNs
9781133456797, 9781111548896, 1133456790
