Contemporary Marketing 16th Edition by Louis E. Boone
By: Louis E. Boone
Publisher: Cengage Learning
Print ISBN: 9781133628460, 113362846X
eText ISBN: 9781285594989, 1285594983
Edition: 16th
Copyright year: 2014
CONTEMPORARY MARKETING 16E has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Sixteenth Edition continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself. Available with InfoTrac Student Collections http://gocengage.com/infotrac.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Additional ISBNs
9781285614151, 9781285290782, 1285614151
