Concepts In Strategic Management And Business Policy Globalization, Innovation And Sustainability, Global Edition 15th by Thomas L. Wheelen
By: Thomas L. Wheelen; J. David Hunger; Alan N. Hoffman; Charles E. Bamford
Publisher: Pearson (Intl)
Print ISBN: 9781292227290, 129222729X
eText ISBN: 9781292227283, 1292227281
Edition: 15th
Copyright year: 2018
For courses in Strategic Management and Business Policy.
Utilize a strategic management model to learn and apply key concepts
Picking up where the popular previous editions left off, Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text?s approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford offer a fresh perspective to this extraordinarily well?-researched and practically crafted lesson. Also included is a new chapter on global strategy.
