Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics in
Additional ISBNs
9780415256001, 0415256003
Marketing the e-Business Ebook
By: Charles Dennis; Lisa Harris
Publisher:
Routledge
Print ISBN: 9780415256018, 0415256011
eText ISBN: 9781134520275, 1134520271
Edition: 1st
Pages: 368
Copyright year: 2002
Format: EPUB
Available from $ 29.58 USD
SKU: 9781134520275R90
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