IMPORTANT BEFORE PURCHASING: Please note that this is a PDF digital format and not a hardcover printed book and the PDF file will be sent to your email once the payment has been made and it can be read in all computers, smartphone, tablets etc. By purchasing this item, you agree that you have read and understand the description plus you are aware that you are not purchasing physical book but digital softcopy. The digital book will be given to you via a download link and will be sent to your email address within?5 minutes.
Marketing Strategy, 8e?is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing?s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P?s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
- ISBN-10:?0078028946
- ISBN-13:?978-0078028946
