In today?s wireless environment, marketing is more frequently occurring at the server-to-device level-with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable attributes for modeling consumer behaviors. A more effe
Additional ISBNs
9781306535069, 9781439881927, 9781466566613, 1306535069, 1439881928, 1466566612, 9781439881910, 9781466566620, 143988191X, 1466566620
Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5) Ebook
By: Jesus Mena
Publisher:
Auerbach Publications (T&F)
Print ISBN: 9781138416529, 1138416525
eText ISBN: 9781439881927, 1439881928
Edition: 1st
Copyright year: 2012
Format: PDF
Available from $ 32.38 USD
SKU: 9781439881927R90
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