Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.
Additional ISBNs
9781771883788, 9781771883795, 1771883782, 1771883790
Hospitality Marketing and Consumer Behavior Ebook
Creating Memorable Experiences
By: Vinnie Jauhari
Publisher:
Apple Academic Press (T&F)
Print ISBN: 9781771883788, 1771883782
eText ISBN: 9781315341996, 1315341999
Edition: 1st
Copyright year: 2017
Format: EPUB
Available from $ 23.18 USD
SKU: 9781315341996R90
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