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For fledgling entrepreneurs and business readers,?Entrepreneurship: Starting and Operating A Small Business?untangles the complex economic, financial, and professional considerations surrounding business ownership and operations.?In its?Fourth Edition,?Entrepreneurship?takes a critical look at contemporary entrepreneurial successes, allowing readers with a range of business interests to engage with and draw insight from the text. Balancing real-world case studies with thoughtful instruction,?Entrepreneurship?leads readers to develop their business plans step by step, at the end of each chapter. This approach allows readers to internalize different aspects of business ownership at a self-guided pace.
- ISBN-10:?0133934454
- ISBN-13:?978-0133934458