Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.
Customer Experience Ebook
Future Trends and Insights
By: C. Shaw; Q. Dibeehi; S. Walden
Publisher:
Palgrave Macmillan
Print ISBN: 9780230247819, 0230247814
eText ISBN: 9780230291775, 0230291775
Copyright year: 2010
Format: PDF
Available from $ 49.99 USD
SKU: 9780230291775
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