IMPORTANT BEFORE PURCHASING: Please note that this is a PDF digital format and not a hardcover printed book and the PDF file will be sent to your email once the payment has been made and it can be read in all computers, smartphone, tablets etc. By purchasing this item, you agree that you have read and understand the description plus you are aware that you are not purchasing physical book but digital softcopy. The digital book will be given to you via a download link and will be sent to your email address within?5 minutes.
Consumer Behavior?explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. This program will provide a better teaching and learning experience?for you and your students. Here?s how:
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Improve Results with MyMarketingLab:?MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.
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Bring Concepts to Life with Cases:?End-of-chapter cases show students the real-life application of the concepts just covered so that they can see how real companies use consumer behavior to create marketing strategies,
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Global Coverage Focus:?Discussions and examples appear throughout the text demonstrating the importance of cultural differences in both domestic and multinational marketing.
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Keep Your Course Current and Relevant:?New examples, exercises, and research findings appear throughout the text.
- ISBN-10:?0132544369
- ISBN-13:?978-0132544368
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