Permanent Make Up Artist Business Plan: Business and Marketing Plan for PMU Artists

Chapter 1. Tattooing – Permanent Makeup
1. A. Licenses / Permits
1. B. State Health Boards list – website links
Chapter 2. Business Permits and Registration
Chapter 3. Location
3. A. Factors to take into consideration
3. B. Salon suits, Office and Retail spaces Comparison
Chapter 4. Hours of Operation
Chapter 5. Permanent Makeup procedures
5. A. Microblading _ Eyebrows
5. B. Ombre / Shading – Eyebrows, Eyeliner, Lips
5. C. Hybrid – Microblading with Shading
5. D. Eyeliner
5. E. Lips
5. F. Areola
5. G. Scar Camouflage
5. H. Scalp Micropigmentation
Chapter 6. Trainings and Certifications
Chapter 7. Products and Equipment Suppliers
7. A. PMU Products & Tool Suppliers List
7. B. Spa / Studio Equipment Suppliers List
Chapter 8. Insurance
Chapter 9. Professional Business Associations and Memberships
Chapter 10. Industry Trade Shows
Chapter 11. Online Marketing
11. A. Websites & Builders, Domain Name Research and
Registration, Hosting, Online Stores
11. B. Facebook / Instagram Ads
11. C. Groupon
11. D. Bundles, Memberships & Packages Ideas
11. E. Holidays, Occasion based Promotions
Chapter 12. Offline Marketing
12. A. Printed Materials
12. B. Direct Mail
12. C. Radio
12. D. TV
12 E. Community & other Events
12. F. Networking
12. G. Client Incentives Referral Programs
12. H. Cross Referrals with other Beauty Workers
12. I. Fliers
12. J. Magazines, Local News Papers
12. K. Corporate Marketing
12. L. Car Magnets, Decals etc..
Chapter 13. Payment Accepting Apps
Chapter 14. Scheduling/Booking Aps
Chapter 15. Taxes
15. A. Tax Departments by State – List with links
15. B. Sales Tax
15. C. Personal Tax Return ( 1040 )
15. D. Business Tax Return ( Schedules: C, SE )
Chapter 16. 1099 Independent Contractor vs W-2 Employee
Chapter 17. Booth / Room Renting
Chapter 18. Accounting & Bookkeeping
Chapter 19. How much money do I need to bring in every month to be
safely/profitably on my own – Solo PMU Artist ?
Chapter 20. Amazon, Ebay, DHGate, Alibaba, Aliexpress
20. A. Amazon vs Ebay comparison
20. B. DHGate, Aliexpress, Alibaba –
overview, comparison of pros and cons,
Buyer Protection comparison
20. C. Sample product / equipment listings on DHGate
& AliExpress – what to buy and what not to buy
Chapter 21. Treatment Release Forms / After Care Forms
Chapter 22. Tattooing & Spa Attire / Shoes
Chapter 23. Music for the your Studio
Chapter 24. Microneedling
Chapter 25. Work / Life Balancing tips