The world’s best-selling global business strategy text, Peng's GLOBAL STRATEGY, 5E uses a reader-friendly approach to present strategic management from a truly global perspective. This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research. A unique ""strategy tripod"" perspective presents three leading views – industry-based, resource-based and institution-based views – in each chapter. A conversational style emphasizes the story behind the stories, while timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring and social media freedom of speech versus censorship. You also examine building an antitrust case against Big Tech and reducing income inequality via corporate social responsibility (CSR). Strategy-in-action boxes, numerous chapter cases and brief, to-the-point integrative cases present current global topics. GLOBAL STRATEGY, 5E is available as a printed book or ebook.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
