When brands are disappointed from social media influencers or influencers feel like they weren’t treated well for brand deals by brands, the reason is usually because clear guidelines have not been established for the working relationship. This influencer contract provides those guidelines and lays out the most important elements of the brand-influencer relationship that should be clarified before entering into a business relationship.
Written by a lawyer experienced in the field, in consultation with a marketing expert, this document is based on hundreds of real-world cases and serves as a guide to the important issues for brands and influencers to agree on before beginning work. The document can be used for influencer brand deals on any social media platform, including Instagram, Pinterest, Facebook, TikTok, YouTube, LinkedIn, or Twitter.
This document covers:
1. Ownership and use of content
2. Post scheduling and milestones
3. Payment schedule
4. Language and brand alignment
5. FCC rules compliance
